Shelbytownship, Michigan. In this segment of In the Trenches you meet Rita Wain. She started her company by taking every penny she received from a divorce settlement and investing it into a mold-making machine. She became a leading maker of molds for the manufacturing of plastic parts. Since we taped this program, Rita sold the business and is now exploring new ideas.

KEY IDEAS:

• Putting all of your eggs in one basket can make you powerful.
• When you must make something work, you will.
• Delivering high-quality service wins customers.
• Selling takes in-depth product knowledge and attention to detail.

• READ THE TRANSCRIPT: All the words of this show.

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• AT YOUR LOCAL COLLEGE: Check this list of schools (partial). Also, check for classes with your local Small Business Development Center, Chamber of Commerce, and Economic Development Commission.

• LOOK AT STEPS 1-8. Think about where you are and where you want to be.

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• CONTACT:
  P&R Precision, Inc.
  50495 Corporate Drive
  Shelby Township, MI 48315
  Tel: 810-254-6720
  

OTHER SEGMENTS OF THIS EPISODE OF THE SHOW:

Integrity Selling. Ron Willingham, author of Integrity Selling and several other books -- When Good isn't Good Enough, The Best Seller, and Hey, I'm the customer talks about the heart of business.

Law Talk. John Dolan talks about the home office deduction and cautions viewers to be sure it is your principal place of business

StreetFighter Marketing. Jeff Slutsky takes us into the creative mind and the enterprising, rather bold, spirit ... great market tips for the viewing!

Do the right thing. Professor Dr. Laura Nash of Harvard University and Boston University is the author of Good Intentions Aside and talks here about business ethics.