Retail: Specialty 


Big Beaver Specialties has gone out of business.


Troy, Michigan: Back in 1996 when we taped this episode of the show, we were looking do an episode in the WFUM-TV market, and because there is a big infrastructure of little businesses working for big business, we thought, "Let's take a look." We found Hal Franz and Bill Richardson building kiosks for Kodak. These special display units were the early precursors to the totally electronic kiosks found in malls across America.

In this episode we learned what attracts attention and generates business.


Key Ideas.

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  • Big Beaver Specialties was located at 1659 Rochester Road in Troy, Michigan. In May 2005, the companies assets were liquidated.